Amazon, the world's largest e-commerce player, has invested $385 million in its Indian operations, which completed five years in July. The fresh infusion of funds comes months after the US-based retail giant Walmart acquired Amazon′s Indian rival, Flipkart. Amit Agarwal, Country Head and Senior Vice President, Amazon India said recently that the parent would not hold back from further investments in the Indian operations. The investments were made into Amazon Sellers Pvt Ltd, the marketplace set up for sellers to sell online in India and internationally. An additional $14 million was invested in Amazon Retail India. Amazon.in, which leads the e-commerce industry in India, has recently come out with several initiatives to boost sales. It continues to invest in logistics and technology to help sellers reduce costs. It has several private labels to give customers access to a greater selection.