Amdocs, which specialises in providing software and solutions to the communications and media industry, is exploring tie-ups with content providers in India, in line with its global media strategy. Globally, Amdocs has been entering into partnerships with content producers like Disney and Fox to help them distribute their content through various platforms. Gary Miles, Chief Marketing Officer, Amdocs, said: “We would love to work with Bollywood and distribute that all over the world.” However, these talks are still in the early stages and the company declined to divulge any information on potential partnerships. Globally, it has tied up with almost 650 content firms. Traditionally, Amdocs has been focused on the communications industry, working with close to 250 communications service providers globally. He added: “A lot of these communications service providers are moving beyond core communications and trying to get into providing media on the handset and also into advertising. So, we're also getting into the media space where we negotiate content and distribution rights and distribute it through packages for carriers.” India is an important part of the company's business with almost 10,000 employees and is home to 40 per cent of its engineering team.