Infotech (IT) firm Tata Consultancy Services (TCS) said in a statement it has acquired London-based digital design company W12 Studios for an undisclosed sum, marking its first digital acquisition. W12 Studios will be a part of TCS Interactive, which is the digital division of the IT service provider's business and technology services unit. Krishnan Ramanujam, President, Business and Technology Services, TCS, said: “With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive's portfolio of services as it helps the world's leading brands innovate, create and deliver unique digital experiences across the entire user journey.” W12 Studios, founded in 2012 by Fabian Birgfeld and Michael Albers, will retain its current name, branding and location in London′s historic Metropolitan Wharf in Wapping. The duo will continue to lead W12 Studios and keep their current roles, the statement added. TCS, which became the first Indian company in April to cross $100 billion in market value, is also looking at newer technologies such as Internet of Things, automation and cloud computing to push its digital revenue past the $5 billion mark this year.