Global hair color, care and styling brand, Wella Professionals has launched its International programme for hairdressers, Wella Passionistas for the first time in India.

Wella Passionistas is an elite and exclusive community of hair creators. A platform where creativity meets passion, experience meets innovation and the art of hairdressing is elevated. Wella Passionistas was unveiled among the nation′s most renowned hair artists such as Adhuna Bhabani, Natasha Naegamvala, and others in an interactive digital event. Wella Professionals Global Creative artist Alexis Ferrer hosted an hour-long masterclass during the launch, sharing his expert tips and styles. The event was also graced by key beauty and trade media publications.

Wella Passionistas is a national platform for emerging talent across India. It aims to bring together Wella′s strength of innovation and the magic of the hairdressers′ creativity and experience to serve as a catalyst for change. The emerging Passionistas will get exposure from Wella global artists and share a stage with them to create cutting edge and futuristic collections that are made for the Indian audience.

The programme aims at being a great networking opportunity for hairdressers to exchange creative thoughts and visions. The budding experts will receive best in class training from names like Elton Steve, Nikhil Sharma, Rimple Kothari, Rohan Patel, and Nandini D′Rosario to become artists in the near future.