India moves to become a trillion dollar cash-less society

India moves to become a trillion dollar cash-less society
India moves to become a trillion dollar cash-less society

Thanks to the safety and precautions adopted by consumers, in the time of the pandemic, e-payments and cash less transactions have shown a huge surge.

According to data released by the RBI the numbers look hefty from a five-year growth perspective, with an annual growth rate of 55.1 per cent in terms of transaction volumes and 15.2 per cent in terms of value.

The pandemic in India has brought about a shift - in many cases permanent - in daily human habits and consumer behaviour in the commercial marketplace. The signs are that some of the smart practices adopted will be irreversible thanks to an emphasis on social distancing and an overhaul on lifestyle changes where safety and security are the buzzwords.

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In the market the bricks and mortar shopping models have given way to a surge in e-commerce and with that the process of e-payments and cash less transactions have also showed a huge spike.

Tech and digital are the way to go as the focus here is based on minimum contact and as more and more consumers come to adopt this behavioural choice the reliance on all things digital increases. This, in turn, is enabled further by the drive on innovation and regulatory flexibility as the authorities enable the public.

RBI makes positive moves

Reserve Bank of India (RBI) governor Shaktikanta Das addresses-monthly Monetary Policy. The country's premier institution has orchestrated the move towards a cash less economy by pushing digital payments.
Reserve Bank of India (RBI) governor Shaktikanta Das addresses-monthly Monetary Policy. The country's premier institution has orchestrated the move towards a cash less economy by pushing digital payments.Credit: Getty Images

It therefore comes as no surprise that the determined efforts by the Reserve Bank of India (RBI) to move to a non/less-cash economy by pushing digital payments have begun to pay rich dividends as the volume of such payments has jumped manifold in the past five years, the latest data from the central bank showed.

India is embracing the digital wallet thanks to a burgeoning middle class and a rural sector which has illustrated its access to affordable mobile technology. According to data released by the RBI the numbers look hefty from a five-year growth perspective, with an annual growth rate of 55.1 per cent in terms of transaction volumes and 15.2 per cent in terms of value.

India is expected to move past the US and become the world's second largest e-commerce market by 2034. Consumers and merchants will be inspired to do business online, payments will be more flexible and choices varied across multiple platforms.

Credit should go to the country's premier bank as they have played a defining role of an operator, catalyst, facilitator, regulator and supervisor, as the occasion demanded towards achieving its public policy objective of developing and promoting a safe, secure, sound and efficient payment systems.

As a result of the RBI's behind the scenes direction consumer habits have also changed in terms of percentage of card usage - from 20 per cent in FY16 to 45 per cent in FY20, with debit card turnover outpacing credit card values.

With a long, local and cash-only history, companies are now selling their products and services online, marketing to shoppers beyond their limited areas and competing with others in an e-commerce economy which is expanding exponentially.

E-commerce expands exponentially

It is not just the consumer who is finding life to be more convenient. With a long, local and cash-only history, companies are now selling their products and services online, marketing to shoppers beyond their limited areas and competing with others in an e-commerce economy which is expanding exponentially.

A digital money transfer in progress. India is expected to move past the US and become the world's second largest e-commerce market by 2034. The authorities will enable this with innovation and regulatory flexibility.
A digital money transfer in progress. India is expected to move past the US and become the world's second largest e-commerce market by 2034. The authorities will enable this with innovation and regulatory flexibility.

Cross-border and digital payments also make accessibility of products outside India seamless and friction-free. The efforts of the current government, when it launched the Digital India Movement in 2015, by refining online infrastructure and internet connectivity, are now in full view. In 2017, the administration introduced economic demonitisation and a virtual 'cash ban' of high denomination currency notes, followed by an effort to kick-start digital payments through various innovations (smartphones and improved telecom infrastructure). Which is why India has made a quantum leap into the modern digital environment without actually relying on legacy e-commerce models.

Thanks to the efforts by the government and the country's premier bank India is expected to move past the US and become the world's second largest e-commerce market by 2034. Consumers and merchants will be inspired to do business online, payments will be more flexible and choices varied across multiple platforms and services with operations becoming more and more secure, innovative and compliant.
The numbers, even though they keep changing exponentially, speak for themselves. According to the Indian Brand Equity Foundation, the Indian e-commerce market is projected to grow at a staggering 1,200 percent by 2026. It is expected to reach $84 billion by 2021 and $99 billion by 2024. A trillion dollar online economy by 2025 is not entirely out of reach.

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