Blueair looks to expand in India

Unilever-owned indoor air purification technology company Blueair wants to expand in the Indian market utilising the distribution and sales strength of Hindustan Unilever, Blueair's global CEO Henk in ′t Hof said.

The Stockholm-headquartered brand, which was acquired by Unilever in 2016, has identified India as one of its top five priority markets with 14 of the world's 15 most polluted cities in the country.

Henk said: “Indian people are among the populations suffering the most from air pollution. We will, therefore, continue to invest in India and we are convinced that we will continue to outperform the market in terms of growth.” He said since Hindustan Unilever is a major player in India, it will help strengthen Blueair's presence in the country.

“More concretely, it (Hindustan Unilever) will help Blueair expand into new cities, leverage consumer insights and understandings, build the brand and help provide access to clean air for millions of more people.”

Blueair has also started incorporating Indian consumer insight into the product R&D process. Henk added: “The core innovation sits in Sweden and works closely with R&D colleagues in India. This set-up, which is similar to that we have in China, helps us understand and develop solutions for local consumer needs.”