We must not invest blindly in digital technologies - legislating for equal wages or making creche services mandatory for businesses would go a much longer way than any technology. The innovative deployment of digital technologies could support these policy interventions, enabling, for example, transparency in wage structures, or the measurement and compensation of care work. But, it is social choice and public policy that must lead the way, not technology. Societal objectives must be put at the forefront of technological change, rather than follow in its wake. We need to invest in the education of girls and women, recognise their unpaid work, and create workplaces that value and respect their needs and priorities. We need many more women in the development and design of technologies; so that women are included in the innovation cycle, and not seen as mere consumers of digital technologies. And, fundamentally, we need a shift in broader socio-cultural values and mindsets, for it is these that will enable or constrain gender equality, not digital technologies.