US-based motorcycle manufacturer Cleveland CycleWerks Ltd is bullish about its success in the Indian market and plans to launch more products and have 30 showrooms across the country by the end of next year.
The company which forayed into the country this year with two products in the 200 plus cc category and unveiled three dealerships was having the right strategy for success, a top official said while acknowledging that many motorcycle manufacturers were already in the market.
Scott Colosimo, Founder, Cleveland Cyclewerks Ltd, said: “Yes, there are many players and this country has many intricacies and difficult things. But, with that said, it also has opportunities and Indian people in general are very open to new ideas.”
The company′s first showroom was opened in Mumbai followed by the second in Hosur with a focus to serve the right people at the right time, he said.
"We are planning to have 30 showrooms by end of 2019. We will be bringing the whole product range in 250cc to 450cc to India," he said.
"This market for us is everything you are looking at a customer. So, you have a young demographic, motivated. The Indian market understands motorcycle."