WPP is a creative transformation company that builds better futures for its clients through communications, experience, commerce and technology. To address the challenges in India, the WPP India CSR Foundation was launched in 2015, with the vision of leading the underserved youth in India from improved educational outcomes to informed livelihood choices. The Foundation aims to work with the community to enable children and youth to achieve their full potential and become productive members of society through its flagship Education to Livelihood program (E2L). The children, all first-generation learners, join the Education to Livelihood (E2L) programme from the time that they enter sixth grade (where each one of them remains a part of it for 7 years), until they complete the first six months of their placement at age 18. Currently, the program is running successfully in 10 underserved government aided schools across Mumbai and Delhi-NCR. Through strategic partnerships with best-of-breed social organizations, the E2L program takes an evidence-based approach in developing frameworks to facilitate successful implementation.