Flipkart acquires Israeli analytics firm

Online retailer Flipkart has now turned overseas to make tech acquisitions. The homegrown player has acquired an Israel-based analytics company Upstream Commerce in a bid to deliver real-time pricing and product analytics to their sellers. Post the buyout, the 20-member Upstream Commerce team, while a part of Flipkart, will continue to work out of Israel. This will also make Israel one of Flipkart's global centres for future data science work. Kalyan Krishnamurthy, CEO, Flipkart, said: “With the Upstream acquisition, we will now have tech and talent presence across Asia, US and Israel, some of the key global hubs for innovation.” Flipkart already has an office in California to tap into the tech talent in the Bay Area. Anil Goteti, head of marketplace, Flipkart, said: “The company uses data science and analytics to provide insights to e-commerce platforms across the globe. “We believe this acquisition will strengthen our already existing capabilities of providing insights to our sellers on both selection and pricing.” The integration of this technology onto the Flipkart platform is expected to take place in the next few months.