Fractal Analytics is in advanced talks to raise a little over $200 million from UK-based private equity firm Apax Partners. Apax's investment will involve both primary and secondary components, and result in the exit of some key shareholders. Once the deal is complete, Apax will hold a significant minority stake. Data analytics firm Fractal's current investors include Khazanah, TA Associates and Mirc Electronics Ltd's chairman Gulu Mirchandani. Khazanah invested $100 million in Fractal in 2016, while TA Associates invested $25 million in 2013. Fractal is raising an investment round for a significant minority stake with the idea of accelerating its growth and creating one the most well-funded AI services providers in the world. The investment is in line with Apax's philosophy of backing next-gen tech leaders. It is poised to become the market leader in analytics. Fractal will use the capital to acquire companies to supplement its organic growth strategy with inorganic growth, the second person cited above added. It is actively looking for M&A opportunities to supplement its high organic growth rate of over 40 per cent over the last seven successive quarters. Its goal is to build the first $1 billion revenue company in the AI space. Founded in 2000 by Srikanth Velamakanni and Pranay Agrawal, Fractal Analytics works as a strategic analytics partner to several Fortune 500 companies by bringing analytics and artificial intelligence to the decision-making process.