Grey Group buys Autumn Worldwide stake

WPP Plc-owned Grey Group announced that it has agreed to acquire a majority stake in independent social media and digital marketing agency Autumn Worldwide. Founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company, Autumn Worldwide pivoted to social media and digital agency which provides a multitude of services, including digital and social media campaigns, influencer and blogger marketing, online reputation management, content marketing, marketing Big Data and insights and Command Center Management Services (CCMS). Shetty will continue to head the Autumn operations while working closely with Nirvik Singh, Chairman and CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan for the region. Headquartered in Bengaluru with offices in Mumbai and Delhi, Autumn is over 165 people strong. Their client roster includes PepsiCo, Reckitt Benckiser Group, Samsonite, PVR Cinemas, Exide Life Insurance and Tata Salt among others. Grey Group offers advertising, digital and experiential services to brands across its offices in Mumbai, Gurgaon and Bengaluru. In India, it handles clients such as Britannia Industries, Raymond, drugmaker Cipla Ltd, Dell, Ferrero Rocher, GlaxoSmithKline, ITC Ltd, Procter & Gamble and Car Corp among others.