Healofy raises $8min from BabyTree, others

Vivoiz Healthtech Pvt. Ltd, which owns and operates maternity and childcare social networking platform Healofy, has raised $8 million (around Rs 55 crore) in fresh funding.

Healofy said in a statement that the round was led by Hong Kong-listed BabyTree Group and BAce Capital, a fund anchored by Alibaba affiliate Ant Financial Services. Existing investor Omidyar Network India also participated in the round.

Backed by Chinese conglomerates Alibaba and Fosun International, BabyTree is a platform for parents to exchange information on childcare and shopping for children and early education services. It has 175 million monthly active users.

Healofy, which targets women in the 21-35 age group, started with a focus on women's health including pre-conception, pregnancy and early child care and has grown to become a digital community for women.

The start-up said it will use the fresh capital to foray into e-commerce and target users in smaller cities and towns. This is in line with the monetisation model of BabyTree in China. It will also bolster its product, engineering and data science teams apart from including user-generated content and pushing paid content.