Lamborghini sees India in top 10 global markets

Italian super sports car maker Automobili Lamborghini expects India to break into its top ten global markets in the next five years with its new SUV Urus set to help drive up volumes in the country. The company, which sold 26 units in India last year, expects to double that in the next two years, with Urus drawing a completely new set of buyers. Matteo Ortenzi, CEO Asia Pacific, Automobili Lamborghini, said: "India is not yet in the top ten markets of Lamborghini, but I see huge potential here to beat some of those already in the list.” In 2017, Lamborghini′s top ten global markets were the US, Japan, the UK, Greater China, Germany, Canada, Middle East, Australia, France and Monaco, and Italy. Bullish on the Indian market, Ortenzi said the company′s products, coupled with India′s economic growth and rapidly improving infrastructure, "gives us the opportunity in three to four years to be in a different level than the one we are in today.” Lamborghini India head Sharad Agarwal said, "Urus is creating a new segment. It is drawing customers from super luxury, luxury and premium segments. The pie from where customers of Urus is coming is around 500 customers."