A senior executive delves into the work Anandana, the Coca-Cola India Foundation, is doing to help mitigate water scarcity in water-deficit areas all over India. We don't have to circumnavigate the world to know what percentage of water exists as freshwater. A quick Google search will give us a single-digit percentage, which is so tiny that its scantiness is alarming. And to make it even more exciting, majority of it is contained in glaciers and polar ice caps, a large chunk is underground-away from our discerning eyes, and whatever little is left is what we see as rivers and lakes. Though nature intended to keep groundwater hidden from us for various purposes, we outsmarted it by devising ways to extract it and eventually deplete water under the surface. We're now fighting the problem that we created in the first place.