Sachin Tendulkar, well known for his big hits on the cricket pitch, has struck a unique off-field investment in an Australian headquartered firm to provide an edge to Indian sports' brand image. 'India Global Business' caught up with him during the launch in London recently to see what the Little Master has in store for cricket this time. Batting legend Sachin Tendulkar has announced a new innings of his life by joining a team that will create a brand new range of cricketing gear to hit the world markets from October 1. The Master Blaster joined Australia-headquartered Spartan International as an investor and member of the advisory board to provide his unique expertise to enhance the safety of helmets, gloves and leg guards among other sporting gear. “In the second innings of my life, as I call it, post-retirement this is one opportunity where I am not looking at it from a business point of view but it is the passion which has taken the front seat. I want to do something for the next generations, where they are protected,” he explained. Still limping following a recent knee surgery, the 43-year-old joked about his “new walk”, adding: “A few years ago I was on the other side of the fence. Now I am part of Team Spartan, where I am de-termined and motivated to give something back to the sport which has given me everything in life. The safety of any individual is important and that is our prime focus. The journey has just begun for a great partnership.” On a personal note, he pointed to breaking his fingers on a number of occasions during fielding and batting and indicated a brand new idea that he has hit upon for better cricketing gloves.
An icon like him being able to provide his expertise is mindblowing.-Ravi Thakran, chairman of Spartan International