Indian ride-hailing company Ola has announced the launch of its services across south-west England. Ola, which describes itself as one of the world's largest ride-hailing platforms, had unveiled its UK market entry plans a few months ago starting with Wales. Now people in and around the city of Bristol can book rides on the Ola app, with services launching in Exeter and more towns in the coming weeks, the company said. “We could not be more excited about launching services in south-west England in the thriving city of Bristol, ahead of the busy holiday season and in many more towns in the weeks ahead,” said Ben Legg, Managing Director of Ola UK. “While we remain in the early stages of our UK-wide rollout, we have seen passengers and drivers respond positively to what we offer and are more confident than ever that Ola will transform the market with its dynamic, responsible service that enables people to travel safely and conveniently,” he said. To celebrate its launch, Ola is offering a limited number of discounted rides to customers to try its “new, dynamic and responsible” service.