Brazil was the first country in the LAC region where we made a breakthrough way back in 2006. Since then, we have been working in the region and have expanded our reach to other countries like Mexico, Chile, Ecuador, Argentina, Peru, Columbia and Guatemala.
There were several challenges faced by us with respect to language, distance, time barrier, local laws and, above all, a distorted perception of India as a manufacturer of defence goods.
We countered this by introducing advanced solutions, promoting our brand equity through regular participations and display along with upgrading our R&D capabilities to make world class products to meet the user requirements. We invested in acquiring the necessary international quality certifications for our products. At the backend, we built a large infrastructure and world class manufacturing facilities.
This helped build customer confidence and enabled us to establish ourselves as a leading player in the region.