At a time when the world finds itself in isolation amidst lockdowns and other pandemic containment measures, people living a digital era are quickly turning to digital technology for solace, information and entertainment. The internet today has become a lifeline. And life as we know it revolves more and more online.
This has seen the emergence of new trends, most of which are threatening to overturn older, traditional models of living entirely on their heads. Whether it is working from a virtual office, studying in a virtual classroom or relaxing by living out fantasies in the virtual world.
And the digital wave is sweeping across the globe. In countries like India that are fast emerging as dominant players on the globe stage, these trends are even more fascinating, especially given the scale. A country of 1.3 billion people is a vast, vast market and while the virtual world maybe infinite or nearly infinite, it needs consumers. And 1.3 billion is a lot of consumers. Virtual or otherwise.