Amazon enters Indian food delivery market

The e-commerce giant launched its food delivery service, called Amazon Food, in select parts of Bengaluru.

Amazon forayed into food delivery segment in India to diversify its business. The e-commerce giant launched its food delivery service, called Amazon Food, in select parts of Bengaluru. The firm has been planning to enter the segment for a long time and piloted in few cities.

With select pilots in Bengaluru, the company is looking to provide 'contactless delivery' of food from local restaurants, around the vicinity of the users.

“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe,” an Amazon spokesperson said in a report.

We also recognize that local businesses need all the help they can get. We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience,” the spokesperson further added.

The launch comes at a time when the restaurant industry has been severely impacted by the nationwide lockdown over the past two months.