AstraZeneca India (AstraZeneca Pharma India Limited), a leading science-led biopharmaceutical company, today signed a memorandum of understanding with the Research Society for Study of Diabetes in India (RSSDI).
This MoU is aimed at digitising and driving correct awareness of Diabetes amongst people to prevent complications arising from the uncontrolled incidence of the disease. RSSDI is the largest organisation of Diabetes health care professionals and researchers in Asia with around 6000 members from amongst physicians, diabetologists, endocrinologists, as well as paramedical personnel. The organisation has been instrumental in extensive research on Diabetes, as well as continuing diabetes education initiatives in India.
As a key facet of this dual association, AstraZeneca unveiled a campaign-′Beyond Sugar′, a three-year patient awareness program developed to benefit over 1 Crore people living with Diabetes across the country. This initiative will empower patients/caregivers to have conversations around Diabetes and make informed decisions about the management of the disease.
"AstraZeneca has always been at the forefront of enabling patient-centric solutions for the management of non-communicable diseases. Despite currently available therapies, the awareness levels among the public is relatively low, resulting in uncontrolled Diabetes and additional complications of the heart and kidneys. The partnership between AstraZeneca and RSSDI will go a long way in supporting patient-centric digital awareness campaign and programs to raise awareness about Diabetes and its complications so that they can act early to manage or even prevent the complications," said Dr Anil Kukreja, Vice President - Medical Affairs and Regulatory, AstraZeneca India.
"This partnership between RSSDI and AstraZeneca will result in increased awareness levels about Diabetes and its complications. Our vision is to touch 1 Crore lives in India over the next three years through this Digital patient-centric approach. In the COVID era, this digitally-powered initiative will also empower patients/caregivers to have better conversations with their doctors about the disease and make informed decisions in the management of Diabetes. All this will culminate towards shifting from the glucose centric management approach towards a holistic and an early Cardio-Renal focused management of type 2 diabetes," said Dr Banshi Saboo, President- RSSDI and Organising Chairman 2020.