Facebook users will now be able to add Saregama's music to their posts and stories.
Facebook signed a global licensing deal with one of India's largest music labels Saregama, to license its music for video and other social experience across its eponymous service and Instagram.
While the terms of the deal were not disclosed, this partnership will allow Facebook and Instagram users to add the Saregama's music across various formats like videos, stories via music stickers, and other creative content.
Saregama claims to currently offer a catalogue of over 100,000 songs across several different genres including film songs, devotional music, ghazals and Indipop in more than 25 languages.
Manish Chopra, Director and Head of Partnerships, Facebook India, said: “Our partnership with Saregama will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms.”
Facebook had earlier signed similar deals with three of India's top music labels including T-Series, Zee Music Company, and Yash Raj Films last year.